Why We Built Plain Web Analytics
The story behind our first product - why we created a simpler alternative to traditional web analytics platforms.
PlainApps Team
The team behind PlainApps - building simpler SaaS tools.
When we set out to build PlainApps, we knew our first product had to embody our core principles: simpler, cheaper, better. Web analytics was the obvious choice.
The Problem with Web Analytics Today
Traditional web analytics tools like Google Analytics have become incredibly complex. What started as a simple way to understand your website traffic has evolved into enterprise-grade platforms that require dedicated analysts to operate.
For most websites, you just want to know:
- How many people visited?
- Where did they come from?
- What pages did they view?
- Is traffic going up or down?
Privacy Matters
Beyond complexity, there's the privacy issue. Traditional analytics tools use cookies to track users across websites, which means:
- You need cookie consent banners (annoying for users)
- You're collecting more data than you need
- You're potentially violating GDPR and other privacy regulations
- Your visitors' data is being used to build advertising profiles
Enter Plain Web Analytics
Plain Web Analytics is built on a simple premise: give website owners the metrics they actually need, without the complexity or privacy concerns.
No Cookies
We don't use cookies. Period. This means:
- No consent banners required
- GDPR compliant by default
- Better user experience for your visitors
Simple Dashboard
Everything you need on one page. No drilling down through endless menus. No reports to configure. Just the metrics that matter, updated in real-time.
Lightweight Script
Our tracking script is under 1KB. It loads instantly and won't affect your site's performance.
Fair Pricing
Free up to 10,000 pageviews per month. If you need more, it's just £10/month for unlimited pageviews. No tiers. No complexity. No surprises.
Try It Today
Ready to simplify your analytics? Sign up for free and see the difference for yourself.
You can also view our demo to see the dashboard in action before signing up.
— The PlainApps Team